Late last year, Universal Music shelled out 775 million dollars to snap up Downtown Music, a “global music company” that manages “over 50 million music assets”. Perhaps famously, Downtown owns Cd Baby—a digital distributor that, along with peers like Tunecore and Distrokid, has become central to the infrastructure of the streaming economy. These companies enable artists to upload their music to platforms like Spotify, and their influence has grown alongside the ever-increasing flood of “independent” artists bypassing the label system to share their music directly with the people.
But…is this kind of market-based independence really all it’s cracked up to be? Or is it another example of music serving as a microcosm for the broader structures of capitalism. And if so—what are the potential implications of the biggest of all majors stepping into the distribution fray? To try and understand it all, Saxon and Sam dive into the history of distributors, from their decades schlepping vinyl to their more recent focus on herding ones-and-zeros. We talk streaming 1.0 vs. streaming 2.0, debate the economic purpose of community, and fret about the vast tubes of data that lead directly to Lucian Grange’s voracious maw. What, after all, could possibly go wrong?
Listen to “Digital Distribution and the Ideology of Being Indy” wherever you get your podcasts.
Money4Nothing is a podcast and newsletter on music and capitalism produced solely by Sam Backer and Saxon Baird. If you dig what we do, consider a (very cheap) subscription.
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